Nonlinear
Onboarding, the calendar app’s dark theme and a new site for a scheduling tool built for teams that ship.
Type
Product
Plan
Pro
Time on plan
16 weeks
Requests
61
Nonlinear came to us with a working product and a design debt list longer than their roadmap. Two engineers had built the calendar; nobody had designed it.
On Pro, with two requests running at once, we split the work into two lanes. One lane took the product: onboarding first, because new users were leaving before they connected a calendar, then the dark theme, the command bar and the settings screens. The other lane took the story: a new homepage, product page and pricing page that showed the app instead of describing it.
Every product request ended with a Figma-free handoff: a Framer prototype plus annotated screenshots their engineers could build from. Marcus joined the weekly call; the rest happened in Slack.
Sixteen weeks, 61 requests. Onboarding completion went from about half of new sign-ups to roughly three quarters, and the site launched the same week as Nonlinear 2.0.
What was on the board
61 requests over
16 weeks. Here are some of them.
Onboarding flow, 6 screens
Done in 44h
Calendar dark theme
Done in 47h
Command bar
Done in 31h
Settings and billing
Done in 42h
Empty states, set of 8
Done in 22h
Homepage
Done in 46h
Product page
Done in 41h
Pricing page
Done in 33h
App icons for macOS and iOS
Done in 28h
Changelog template
Done in 19h
Seed deck refresh, 14 slides
Done in 39h
Plus the rest of the board
Average: 37h each
“They redid our onboarding, then our marketing site, then our investor deck. Same team, same Slack thread.”
Marcus Hale
Cofounder, Nonlinear
“
Next project
Imaginate
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