Imaginate
A darker, more editorial brand and a one-page site for an AI tool that turns phone snaps into studio product shots.
Type
Brand
Plan
Standard
Time on plan
6 weeks
Requests
27
Imaginate’s product made beautiful images, and its brand made it look like every other AI startup: purple gradients, floating orbs, a robot mascot.
We started with a single question on the board: what should it feel like to open Imaginate? The answer was a dark studio with one light on the product. That became the brand: near-black backgrounds, warm orange as the only accent, and the customer’s product always the brightest thing on screen.
Six weeks covered the logo refresh, color and type, the one-page site, before-and-after examples, a pricing section, launch ads and a short brand guide the team now uses for every new feature page.
They paused through August while they rebuilt the image engine and resumed in September with the ROI calculator.
What was on the board
27 requests over
6 weeks. Here are some of them.
Brand moodboards, 3 routes
Done in 26h
Logo refresh
Done in 38h
Color and type system
Done in 24h
One-page site, desktop
Done in 47h
One-page site, phone
Done in 29h
Before / after gallery
Done in 31h
Pricing section
Done in 21h
Launch ads, set of 10
Done in 27h
Brand guide, 12 pages
Done in 36h
ROI calculator
Done in 33h
Product Hunt assets
Done in 18h
Plus the rest of the board
Average: 29h each
“We paused for August and picked up in September exactly where we left off.”
Lena Park
Product Lead, Imaginate
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