CallWave
A warm, plain-spoken site with playable sample calls for an AI phone agent that local businesses actually trust.
Type
Web
Plan
Pro
Time on plan
9 weeks
Requests
33
CallWave sells to dentists, plumbers and salons, people who don’t want to hear the words “large language model.” Their old site was written for investors.
We rewrote the story around one idea: a real person calls, and CallWave answers like your best receptionist. The design followed: a soft green palette, a serif headline, and sample calls you can actually play on the homepage, with transcripts underneath.
Pro let us run the site and the sales materials side by side: homepage, pricing, company page and a book-a-demo flow in one lane; one-page leave-behinds, a pitch deck and trade-show banners in the other.
Sam now sends the sample-calls page before every demo.
What was on the board
33 requests over
9 weeks. Here are some of them.
Homepage hero
Done in 39h
Sample calls player
Done in 46h
Homepage, full
Done in 44h
Pricing page
Done in 32h
Company page
Done in 28h
Book a demo flow
Done in 35h
One-page leave-behind, 3 trades
Done in 26h
Sales deck, 16 slides
Done in 41h
Trade-show banner
Done in 17h
Case study template
Done in 30h
Email nurture, 5 emails
Done in 24h
Plus the rest of the board
Average: 35h each
“The sample calls page they designed is now how we close half our demos.”
Sam Rivera
Founder, CallWave
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