ApiFlow
A developer-first site, docs and pricing calculator for a voice AI API.
Type
Web
Plan
Pro
Time on plan
14 weeks
Requests
52
ApiFlow’s customers are developers, and developers decide in the first five minutes of reading the docs.
So the docs came first: a three-column layout with navigation, content and live code, then guides for the six most common jobs, from sending 1,000 phone calls to signing webhooks. The marketing site came second and borrowed the docs’ clarity: one headline, one demo, a cost estimator instead of a “contact sales” wall.
Fourteen weeks on Pro, 52 requests, including the code-snippet components their engineers now reuse in the dashboard.
What was on the board
52 requests over
14 weeks. Here are some of them.
Docs layout
Done in 47h
Getting started guide
Done in 33h
Code snippet components
Done in 29h
Six task guides
Done in 45h
Homepage
Done in 44h
Pricing page and cost estimator
Done in 41h
Contact sales flow
Done in 23h
Sign up and sign in
Done in 26h
Blog template
Done in 25h
Changelog
Done in 18h
Conference booth graphics
Done in 22h
Plus the rest of the board
Average: 36h each
“Our docs used to be a Notion page. Now developers tell us the docs are why they signed up.”
Owen Pike
Head of Developer Relations, ApiFlow
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